Curb Appeal Matters: Cynthia Giovacchino Recommends Simple Exterior Upgrades to Attract Tenants

Originally published in SF Examiner.

First impressions matter, and when it comes to rental properties, curb appeal can make all the difference in attracting potential tenants. A well-maintained exterior not only boosts property value but also sets a welcoming tone for those considering making it their home. From fresh landscaping to outdoor lighting, small but impactful upgrades can enhance a rental property’s attractiveness without breaking the bank.

Cynthia Giovacchino successfully manages several rental properties while maintaining a full-time job as a financial planner and founder at Gio Financial. This article includes her cost-effective DIY tips for upgrading your rental property's exterior.

Strategic Landscaping for a Fresh, Inviting Look

Strategic landscaping is one of the most cost-effective ways to improve a property’s curb appeal. A tidy lawn, well-trimmed hedges, and a splash of seasonal flowers can dramatically enhance a rental’s exterior.

“Landscaping doesn’t have to be expensive or high maintenance,” says Cynthia Giovacchino. “Simple touches like adding potted plants, mulching flower beds, or keeping the lawn neatly edged can make a big impact.”

She advises landlords to opt for low-maintenance plants that thrive in the local climate, reducing upkeep while keeping the property looking its best. Raised garden beds or small herb gardens can also be appealing to tenants who enjoy a touch of greenery but don’t want the hassle of large-scale gardening.

The Power of Outdoor Lighting

Good outdoor lighting enhances safety and aesthetics, making properties more attractive to prospective tenants. Installing pathway lights, porch fixtures, or even solar-powered stake lights can add warmth and security to a rental’s exterior.

“Outdoor lighting is one of the easiest upgrades with a big return,” says Giovacchino. “A well-lit entrance instantly makes a home feel more welcoming while also improving security.”

Consider motion-activated lights for pathways and driveways, which provide safety while keeping electricity costs low. String lights on porches or balconies can also create a cozy, inviting atmosphere.

A Fresh Coat of Paint and Small Touches

Refreshing a property’s exterior with a coat of paint is one of the most impactful yet cost-effective upgrades. A clean, modern color palette can make even an older rental look brand new.

“If a full repaint isn’t in the budget, focus on smaller details,” Cynthia Giovacchino advises. “Painting the front door, updating the mailbox, or replacing house numbers can give the exterior a polished look without requiring major renovations.”

Choosing a bold yet inviting door color, like deep blue or classic red, can create an eye-catching focal point that enhances the home’s character.

Clean and Well-Maintained Exterior Spaces

A well-kept exterior signals to potential tenants that the property is cared for. Power washing the driveway, clearing away debris, and ensuring fences and railings are in good condition can go a long way.

“Small maintenance tasks—like fixing a loose step or replacing worn-out doormats—help keep a property looking its best and show tenants you’re an attentive landlord,” says Giovacchino.

A Little Effort Goes a Long Way

Enhancing curb appeal doesn’t have to be expensive or time-consuming. Thoughtful landscaping, proper lighting, fresh paint, and regular upkeep can significantly impact how potential tenants perceive a rental property.

Cynthia Giovacchino shares, “Creating a welcoming exterior isn’t just about aesthetics—it’s about making tenants feel at home before they even step inside.” By investing in small but strategic upgrades, landlords can attract quality tenants and boost the long-term value of their properties.